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We Live and "Dye" Naturallyrally


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Happy birthday Ahmedabad

In 602 years of existence we walk through the memory lane of a land filled with enterprising spirit,the city of Ahmadabad. Founded in 1411 by the ruler Ahmed Shah, Ahmadabad became a hub of commerce and trading with textile as its main pillar. Hindus and Jain became the business and economic front with the Muslim skilled weavers as the artisans. 

 The city of Ahmedabad had many disadvantages: lack of fuel, unfavorable climate, inferior quality of cotton and geographical location disadvantage as no ports were around. But the business acumen and unity that runs in the blood of Amdavadis worked as an advantage that sustained the industry and took it to such heights, that the city soon earned the nickname as the ‘Manchester of India’. Ahmedabad’s first cotton textile mill was founded in 1861, this attracted two more mills and by 1916 there were 51 mills. The cotton industry in Ahmedabad has faced days of glory and decline, but still enjoys the status of cotton and textile hub. 

 Diverse institutions and campaigns are now educating the community about organic cotton and supporting growers on the switch to organic farming. The Sustainable Cotton Project is helping farmers in the transition from chemically dependent crops to more biological sound approaches.

 Organic cotton is currently being grown successfully in many countries; the largest producers (as of 2007) are Turkey, India and China. With each year more and more companies the jump from conventional farming of cotton to organic.  China, the U.S.A., India, Pakistan, Brazil, Turkey, Greece, Australia, Syria, Mali, and Egypt are all producing organic cotton , India leading the way.  With this rise in demand from 2007 to 2012 more and more countries are making the switch. 

Aura Herbal Textiles Ltd ventures back into the heart and backbone of Ahmedabad, and brings forward an organic clothing line using only herbal – Natural dyes.

Shedding light on this way of cloth production, we at AURA wish our beloved city of Ahmedabad a very Happy Birthday and more loving years that she will face.

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